I was part of the team behind McGraw Hill’s student-facing app, Sharpen.
From day one, I helped rethink how the app looked, felt, and sounded. I even became the voice of the app. Literally.
A fast-paced, collaborative project that taught me how to balance brand voice, user needs, and visual clarity, all while keeping it smart and scrollable.
My role
SPARK IT
Jumped in with fresh eyes and Gen Z instincts to help reimagine how the app looked, felt, and spoke.
SHARPEN IT
Led student interviews, gathered real feedback, and, with my go-getter attitude, stepped in as the official voice of Sharpen. Yup, that was me!
SHAPE IT
Redesigned App Store visuals, refined brand voice, and prototyped assets that met users where they are.
LAUNCH IT
Delivered a cohesive, scroll-stopping experience that stuck, in the store, in users’ minds, and in the brand’s future.
Creative deck for Sharpen App future, click the link above to check it out!
